Samara Al Badri is a transformative leader who has dedicated her career to elevating beauty, health, and wellness brands. Armed with a degree in Biomedical Science from Victoria University of Wellington and a passion for creative innovation, Samara founded Behind Wellness, a full-service creative agency. Her career spans clinical research, technology, and entrepreneurship, and she is committed to empowering businesses by delivering comprehensive content and design solutions. Currently based in Spain, she continues to lead with vision and purpose.